Insights · 15 / 21
Template site vs custom design
Templates buy speed. Custom design buys fit. Both can look good; only one will feel like you.
What a template gives you
Pre-built sections, familiar patterns, and a faster path to “something online.” For a simple presence with little brand pressure, that can be the right call.
Where templates strain
Unusual offerings, strong brand systems, or interaction that sells the product often fight the grid. You spend the savings on overrides — or accept looking like neighbouring sites.
Custom is a system
Custom design defines type, spacing, components, and motion as a kit for your pages. Built with modern tools and advanced code, it stays coherent as you add services or campaigns later.